What worked no longer does. Growth becomes harder to sustain, execution becomes inconsistent, and leaders find themselves spending more time solving problems than moving forward.
Too much time is spent managing people issues, misalignment, and difficult conversations. Leadership energy shifts away from strategy, clients, and growth to ongoing operational issues.
Priorities are discussed but not always followed through. Decisions drift, standards vary across teams, and too much responsibility returns to a small number of people.
The business still relies heavily on the leaders for direction, decisions, and momentum. This creates bottlenecks, slows execution, and makes sustainable growth difficult.
As the business grows, competing demands begin to pull attention in different directions. Teams are busy but not focused on the most important objectives.
Leaders spend more time responding to immediate issues than shaping the future. Strategy becomes secondary to day to day pressures, reducing clarity, focus, and confidence.
For founders and leaders who want structured external guidance. Rob brings rigour, independence, and commercial instinct to the board process. Advisor's Boards cover a range forms including Strategic Advisory and Peer Group Forums.
Typically includes between-meeting access and ongoing mentoring.
For founders who want a close, ongoing thinking partner. No board structure, just direct access to commercially grounded strategic judgment when it matters most.
Available across strategy, leadership, and key decisions.
Rob Cheesman is a Certified Chair, CPA, and former founder and General Manager with more than 30 years’ experience helping professional services and manufacturing businesses navigate growth, complexity, and change.
In 2005, Rob founded Kettering Professional Services and spent 17 years building it into Australia’s only specialist QAD ERP services firm before its acquisition by Atturra in 2022. He later led both the QAD and Infor M3 practices through a period of growth and integration.
Today, through Attendle, Rob works with founders and leadership teams who want practical, commercially grounded strategic advice from someone who has operated businesses himself.

Attendle works with a limited number of clients each year.
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